It's at the intersection of attitude and fun. Just upstairs from irreverence right down the hall from pleasure. A place that takes candy and turns it into an experience. Where you can listen to the music as loud as you want laugh at the top of your lungs and dance if you feel like it. A place where the answer is always "yes" and a place that's a little too good to be true. It's a place about joy taste color and sound. Sweet and sour rich and creamy - that's how life should be and that's how it is at IT'SUGAR!